For every reason there is as to why people all around the world love surfing, we have found the best surfing brands to match.
From the big wave surfers of the world, to the old school nose riders, there is truly a brand for everyone.
At A Glance: Our Top Picks for Best Surfing Brands
When surfing became more of a cultural significance in the mid 20th century, newfound surfing brands began offering clothing with a cool mix of leisure and style.
There are now an insane amount of surfing brands out in the world.
Some have a very narrow focus when it comes to their aesthetic, while some work broadly.
Some even have their own visions in social responsibility or philanthropy.
When you rep a surf brand, you want to make sure you know the history, the aesthetic, and the foundation on which they lie.
So whatever kind of surfer you are or aspire to be, here are all the things you need to know about our 70 favorite surfing brands.
QUICK OVERVIEW: Our Top 5 Best Surfing Brands
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The 70 Best Surfing Brands
#1 Pick - Quicksilver
Quicksilver, the brand that began its course in 1969 in Torquay, Australia, is easily one of the largest developers of not only surf clothing, but mountain clothing as well.
They target the young, action sports lifestyle and are constantly evolving with different materials, aesthetics, and clothing technology.
You can find the Quicksilver logo on anything from board shorts to wetsuits to snowboarding gear, and their team of surfers is one of the best in the world.
Not only are they committed to strong brand identity, they have also recognized themselves as a brand of philanthropy and social responsibility since 2004 when they created the Quicksilver Foundation to give back to the environment, education system, and health industry.
#2 FCS Fins
The FCS, which stands for “Fin Control System”, is not only a brand, but also a type of surf fin.
Created and patented in 1995, the FCS-style fins are extremely versatile and are very distinct in that they have two tabs to fit snugly into secured plugs at the bottom of a surfboard.
From Carbon to Neo Glass and thrusters to longboard fins, these guys truly make it all.
They are by far the leader in premium fin systems throughout the world and have now branched out to other things such as leashes and surfboard covers.
#3 RIP CURL
Rip Curl is so much more than a clothing brand. It has been the top dog in the surfing wetsuit industry for over 3 decades. With their top quality neoprene materials, zipper-less entry suits, and innovative designs, there is no doubt that they have set a standard for wetsuit manufacturers everywhere.
Not only do they have an incredible selection of wetsuits for surfers of all kinds, but they have also created some very advanced GPS tide watches that are some of the best in the industry.
Billabong came from homegrown and humble beginnings on the Gold Coast of Australia, and is now one of the world’s leading manufacturers in surf clothing. Gordon Merchant, the company’s founder, still has a hands-on approach to creating the vast array of garments they produce each year.
Having expanded to the entire market of board sports, Billabong is truly a brand for everyone. Fun fact, Billabong is derived from a Wiradjuri word “bilaban”, which means “the creek that runs only during the rainy season”
Born in 1999 from the brain of Bob Hurley, an extremely renowned board shaper from Huntington Beach, CA, Hurley became one of the biggest innovators in the realm of board shorts.
Phantom fabric, the extremely lightweight, stretchable, and water repellent board short material that has become industry standard for board short manufacturers everywhere, came from Hurley. They have been a Nike affiliate since 2001 as well, a partnership that has created possibilities for further athletic focus and innovation.
Though Patagonia was born out a very small climbing tool company, they have become quite famous for their surf products as well. Their philosophy is to create gear and apparel for the silent sports such as surfing, climbing, and skiing, which connect us to nature more than anything. With a clear focus on simplicity and utility in their clothing, and a close watch on keeping the environment healthy, Patagonia is truly Mother Nature’s brand. 1% of all of their sales go to grassroots environmental groups around the world.
Official Website: www.patagonia.com
Category: Surf, Snowboard, Ski, and Outdoor, Gear and Apparel
From the foggy coast of San Francisco in the mid 20th century, another one of the world’s most prominent wetsuit manufacturers was born. Jack O’Neill’s mission was to make sure surfers in cold climates could surf year round. Years later, the dream had come true, and O’Neill wetsuits and sportswear can be seen all around the world. The company also runs an educational cruise in Monterey Bay to teach kids about microbiology in the ocean. It’s a brand that exudes the blue sea.
Official Website: www.oneill.com
Category: Wetsuits and Surf / Snow Apparel
#8 Body Glove
Brought to you by the two twins who designed the first practical wetsuits back in the early 1950s. Bill and Bob Meistrell set out to create a product to combat the cold California waters, a product that has now developed into a household brand name for all watermen and women alike. With a dedication to protect their consumers and enhance their water experience, Body Glove is a serious surfing brand with some very high quality products.
Official Website: www.bodyglove.com
Category: Surf, Dive, and Wake Wetsuits and Apparel
Volcom prides itself on being one of the only brands in the board sports category with true links to skateboarding, surfing, and snowboarding. With a long list of lifestyle enhancing products such as apparel, accessories, shoes, and more, Volcom has become one of the leading brands in action sport market. Though they are young in relativity to most other companies with just a little over two decades under their belt, their philosophy of inner well being and fulfillment through board sports rings true around the world.
Official Website: www.volcom.com
Category: Board Sports Apparel and Accessories
Reef: the company that lives by the “Just Passing Through” lifestyle. Creators of the now globally renowned casual footwear, their sandals have become a leader in surf lifestyle. Made for comfort, style, and versatility, with an array of eco-friendly materials, Reef is a brand all its own that encourages outdoor adventure. They are also huge on their mission to promote education, support community development, and preserve the natural environment. Reef is a product of passion and altruism.
Official Website: www.reef.com
Category: Casual Sandals
The recognizable heart-shaped crest born out of the Quicksilver brand became a stamp for female surfers all over the world when it was created back in 1990. Originally a swimsuit line, Roxy has now grown into the world’s leading female surf brand for everything from wetsuits to apparel. The key ingredient of the brand is the Roxy Spirit, a spirit that is daring, confident, beautiful, fun, and alive. With an incredibly talented women’s surf and snowboard team, Roxy is the perfect example of what it takes to be an authentic brand for sporty women everywhere.
Official Website: www.roxy.com
Category: Surf and Snow Apparel
There aren’t many brands in the world that are free from the burden of passing trends. RVCA, however, is one company brand that holds itself naturally over time and in almost any atmosphere. Born from a collaboration of art, music, surfing, skating, and modern lifestyle, RVCA is a visionary brand that continuously pushes boundaries in creativity and culture, all while retaining the integrity and simplicity that got it there. Represented through the balance of coexisting with one’s opposites, RVCA is a genuine brand that will live on for years to come.
Official Website: www.rvca.com
When you put on a quality watch, you want that watch to be able to reflect everything that makes up your unique individuality. In 1998, Nixon felt the same way, and began creating watches and accessories that were high quality, unique, and made statements. From the avid surfer who is constantly adventuring to find the next wave, to the office worker working the day to day in a high-stress environment, Nixon watches are for everyone. The possibilities for aesthetic and utility are endless.
Official Website: www.nixon.com
Category: Watches and Accessories
From Skating to Surfing, BMX to Motorcross, and even a full-fledged annual music concert series, Vans is one of the most iconic and legendary brands in the world of action sports. It’s incredible to see that this all came from their humble beginnings as a skate shoe manufacturer. They’ve tapped into just about every cool market there is and have made iconic shoes and apparel that continue to stand the test of time. Vans has become more than a brand at this. It is safe to say that Vans has created a culture, a culture that is defined by expression in all forms.
Official Website: www.vans.com
Category: Shoes and Apparel
Born in the islands and residing in the mountains, Dakine is a manufacturer of backpacks, outerwear, and accessories for surfers, snowboarders, and all outdoor sports enthusiasts alike. Known for practically inventing heavy-duty surf leashes and a number of windsurfing innovations, Dakine has built a reputation for constantly finding new solutions to problem we face as outdoor sports enthusiasts. Their one-of-a-kind backpacks are the cherry on top, built and tested for all lifestyles, surf, snow, and everything in between.
Official Website: www.dakine.com
Category: Backpacks and Surf / Snow Accessories
Derived from the Thai word for fun, Sanuk is a brand for the happy-go-lucky. Distinctively designed and creatively inspired, Sanuk makes shoes and flips flops that are easily spotted throughout the global outdoors community. They’re funky, functional, fun, and made from innovative materials that before had never been thought of. I mean come on, yoga mats and indoor carpet? This brand is all about cool and comfort. Cue up the ukulele and the sounds of crashing waves!
Official Website: www.sanuk.com
Category: Casual Footwear
The name says it all. Globe is a worldwide producer of purpose-built apparel, footwear, skate hardgoods, and workwear. Born out of the realm of skateboarding in the mid 1980s, they’ve made a name for themselves in surfing. With a cool and casual style and a larger-than-life presence, Globe is a brand that holds many different identities, all stemming from the passion of board sports.
Official Website: www.globebrand.com
Category: Shoes, Apparel, and Skateboards
The beauty of a great brand comes from expression and story. Vissla is a team of creators and innovators that embrace the DIY mentality and create surf products that live by the philosophy of freedom and innovation. They don’t strive to be massive like other brands, but instead pride themselves on true craftsmanship, culture, and performance. All of this is done while minimizing environmental impact to protect the ocean we love so much. Their coconut board shorts are out of this world!
Official Website: www.vissla.com
Category: Board Shorts and Wetsuits
#19 Insight 51
Apparel from some of the surfing and skating industry’s weirdest, wackiest, and most radical designers and artists. Insight 51 makes sure to never follow trends, but instead follow their intuition to create design clothing for those who are like-minded. Fuelled by their philosophy of freedom and idealistic rebellion, Insight 51 makes clothing for the young dreamers and innovators.
Official Website: www.insight51.com
John Moore, an acclaimed designer, and Kelly Slater, 11 time world surf league champion, teamed up to create a brand that minimized environmental impact. After seeing the effect the clothing industry was having on the environment, they decided to create clothing that was not only conscious, but reflected the style and values of the modern day surfer. Sourced from sustainable raw material and crafted the way a humanitarian would see fit, this minimal, logo-free brand is making waves in the surf apparel community.
Official Website: www.outerknown.com
The brainchild of two Southern California brothers who were deep in the world of aerospace and at-home engineering, Futures came from a love for surfing and a technical know how. To this day, their fins are still dreamt up, designed, cut, and surfed, all under the same roof at their HQ in Huntington Beach. They are a brand that is constantly evolving, always finding ways to build, innovate, and refine surf equipment that is used by pros all over the world. With tools like Alpha and Ride Number under their belt, Futures lives up to their name in creating excitement for the future of surfing.
Official Website: www.futuresfins.com
Category: Surfboard Fins
Stussy is one of the few companies around that has successfully mixed surf culture with hip-hop and street wear. Before that, it was a piece of punk subculture in Orange County. You could almost say that this brand is faceless in that it has been adopted by so many. They’ve broken down the barriers of what was possible for a surf brand, and have even done so much as to get their clothing into the high-end market, side by side with designer brands. If Biggie were a 21st century surf brand, he would definitely be Stussy.
Official Website: www.stussy.com
#23 Deus Ex Machina
Even though it was born in the beautiful waters of Sydney where surfing rules, Deus Ex Machine has become world renowned for their custom motorcycles. Just over a decade old, the brand has become a culture, supplying not only beautifully crafted custom bikes, but also an array of industrial art and surfboards. They are extremely unique in the way they combine the power of combustible postmodern and classic watersport. They are the James Dean of surf brands; timeless in style.
Official Website: www.deuscustoms.com
Category: Motorcycles and Surfboards
If you are a fan of pro sports eyewear, there is no doubt that you know the Oakley brand. They are one the world’s leading sports performance brands with an incredible list of high quality eyewear for world-class athletes. With over 800 eyeglass patents under their belt including their popular high definition optics, Oakley is known for their lens technologies. The Oakley “O” can now be seen on everything from glasses to men and women’s apparel all over the world.
Official Website: www.oakley.com
Category: Eyewear and Apparel
#25 Von Zipper
Another young brand, born in 2000 in a modest San Clemente warehouse, Von Zipper was created by a group of friends who shared the same philosophy in the Do-It-Yourself mentality and freedom of expression. Sharp, stylish, and detailed are three words that describe Von Zipper eyewear. They manufacture eyewear for the rebels of adventure with a Southern California twist of lime. The company has now raced their way into the snow and motocross scene with an array of high quality goggles to fit the every day needs of the avid outdoorsmen.
Official Website: www.vonzipper.com
A fun-loving family of athletes and creative people, Spy has set their place as one of the top athletic eyewear brands in the game. This Southern California brand takes note of what the outdoor sports community needs, and crafts sunglasses, goggles, and prescription frames to match. Known primarily for their Happy Lens, the lens that allows for the beneficial aspects of long blue light, though blocks out the harmful, eye-damaging qualities of short blue light, Spy offers something that the competitors do not. Representing the surf, motocross, and snowboarding communities, Spy is a top lifestyle brand for the loves of outside.
Official Website: www.spyoptic.com
If there were any brand that could be labeled the hidden gem of high-performance surf, Xcel would be it. Known for never ending product development, the company began their journey by creating wetsuits for to suit the demand of warm-water Hawaiian surfers. They have now become one of the world’s core wetsuit companies with a vast knowledge of military-grade wetsuits, and have the set the bar for all other wetsuit companies to follow. It is dedication to research and innovation that makes the Xcel brand one to be reckoned with. If you want a wetsuit with maximum stretch, insane durability, seam-sealed construction, and a custom fit, Xcel is the brand for you.
Official Website: www.xcelwetsuits.com
#28 Ocean & Earth
A company born in Australia and spread throughout the world by word of mouth and a love for surfing, Ocean & Earth has now grown into a strong brand with an array of surfing accessories for the true lovers of the sport. They now distribute an array of high-performance leashes, durable board covers, and even some soft boards. In 2010, they came out with the world’s first fully molded surf, which they claim to be the strongest on Earth.
Official Website: www.oceanearthstore.com
Category: Surf Accessories
Analog was created by the acclaimed snow company Burton in 1998, but has since expanded into surf and skate culture as a prominent street wear brand for those who live a more rugged lifestyle. They create gear that is fashionable enough to wear on a night out on the town, but durable enough where you can shred the forces of Mother Nature without any worry. With an array of modern fitting products that hold to a classy aesthetic, yet edgy design, Analog has become one of the silent players in the outdoor apparel industry.
Official Website: www.burton.com
#30 Captain Fin
The name speaks for the brand. Captain Fin is a creatively driven company from Southern California that offers a unique array of fins and surf gear. Their aesthetic is derived from the relaxed beach culture that the region has to offer. From their humble beginnings as an artistic fin company, they have now surfed their way into the clothing industry with a line of sea-inspired apparel.
Official Website: www.captainfin.com
Category: Surf Fins and Apparel
Inspired from the phrase “truly, madly, deeply”, the surf brand Deeply is a passionate brand that has created a name for themselves in the industry of technical surf products. Born off the west coast of Portugal, they are unique in that they reflect the passion and values of European surfers everywhere. The athletes they sponsor test all of their products before the company releases them to make sure they are of the highest quality. If you are deeply in love with the surf lifestyle, we highly recommend checking out the Deeply brand.
Official Website: www.deeply.eu.com
Category: Wetsuits and Apparel
Element was a seed planted in 1992 that grew into a board sports brand of honesty, ethics, and passion. They create products for the lifestyles of all elements, surf, snow, and street. The company philosophy stems from creating artistic and message-driven products that are sustainable so as to make a positive difference in the world. With an array of men’s apparel and skateboards, Element is the wind, water, fire, and earth of the board outdoor industry.
Official Website: www.us.elementbrand.com
Category: Men’s Apparel and Skateboards
Born out of the dirt with fuel in mind, the Fox brand is the global leader in motocross and mountain biking gear and apparel. With a team of some of the best motocross athletes in the world, Fox has designed some of the best motocross products that money can buy. Passion, innovation, and competition, are Fox’s main strengths. The logo is instantly recognizable and inspires riders everywhere to hit new heights. Though they have expanded into the surf and wake markets, they still hold true to their roots in the dirt.
Official Website: www.foxracing.com
Category: Motocross and Biking Gear / Apparel
#34 Hot Tuna
Riding in from the warm waters of coastal Australia, Hot Tuna is a surf brand that, even after 40 years of life, has remained loyal to their original and core values. Sponsoring some incredible surfing events such as WQS Hot Tuna Central Coast Pro, they have marked their territory as an iconic surfing brand throughout the region, and now the world. The piranha logo is a great representation of fierceness in the ocean, and Hot Tuna lives by that spirit.
Official Website: www.hot-tuna.com
Category: Surf Apparel
#35 Lightning Bolt
Stemming from the energy of the ocean, Lightning Bolt is a brand for those who live and breathe the surf lifestyle. Interestingly enough, the name was inspired by a strain of marijuana circulating in the Hawaiian Islands during the 1960s. That was about the same time the shortboard craze was taking off, and surfers were hitting barrels and ripping the pipeline harder and faster than they ever had before. The bolt of life and energy that hit the surf scene needed a company to contain it, and Lightning Bolt was there to help. Stemming from surfboards, the company is an instant classic for surf apparel.
Official Website: www.lightningbolt-usa.com
Category: Surfboards and Apparel
#36 Maui and Sons
Many said that the giant logo on the back of board shorts would never work, but the guys from Maui and Sons were determined to break the rules for success. Three decades later, the brand is a major representation of the quirky and fun-loving lifestyle that is surfing. The brand mascot Sharkman has become one of the most iconic illustrations in the global surf community. Loud, retro, and unique in their love for neon, Maui and Sons is a true embodiment of 80s surf style.
Official Website: www.mauiandsons.com
Category: Surf Apparel
The brand for those who may not be the best surfers, but live the west coast lifestyle of beach relaxation. Though the brand has its roots in youth culture, Ocean Pacific resonates throughout all generations. The brand’s notoriety stems from the classic corduroy shorts and board shorts that people have come to know and love. It’s a brand that represents what it is like to live by the beach.
Official Website: www.op.com
#38 Critical Slide Society
The youngest on our list so far, Critical Slide Society has only been in the industry since 2009. Launched in a sleepy town on the Central Coast of Australia, the brand has built a name through simple ideals and a deeply engaged love for surfing. The detail-oriented designs come from collaboration with artists of all kinds such as photographers, filmmakers, and surfers across the globe. CSS is the epitome of a DIY surf brand that can now be found across the world.
Official Website: www.thecriticalslidesociety.com
Category: Men’s Apparel
Rusty was easily the most popular surf brand in the late 1990s, and still holds true to its roots today. It represents the minimal and simplistic design in surfing that gives a nostalgic nod to the practicality and style of surf clothing around the world. Not only is their apparel worldwide, but they also create and design some of the best shortboards that money can buy, with high-quality accessories and technology.
Official Website: www.rustysurfboards.com
Category: Surfboards and Apparel
#40 Creatures Of Leisure
For over three decades, Creatures Of Leisure has been manufacturing high-end surf products and accessories that are cutting edge and built to last. With a testing ground in Yallingup, Australia, a place that has bred some of the world’s best surfers, their products are designed to withstand the power of the ocean. When the owner John Malloy moved out to Los Angeles and found the waves to be even crazier, he developed the first urethane leash with injection parts to shred without worry of breakage.
Official Website: www.creatures-usa.com
Category: Surf Gear and Accessories
#41 Astro Deck
In 1972, the legend himself, surf master Herbie Fletcher invented the very first peel and stick polyurethane deck that the world had even seen. This was a revolutionary invention that has helped surfers to get a better grip on their boards and further push boundaries of what was possible in the water. If you mention traction pads to any avid surfer, Astro Deck is probably the first response you will get. They’ve been representing some of the best team riders in the world for decades, and will continue to do so for a long time to come.
Official Website: www.astrodeck.com
Category: Traction Pads
Though they weren’t the inventors of the traction pad, they certainly kicked off an evolution in the traction pad community in the mid 1980s. Annihilating pro tours, creating cult videos, and most importantly, designing traction pads that were tough, reliable, and fashionable, Gorilla became a top competitor in the world of surf traction. Grip and rip is the motto of this tour geek and surf freak brand, and with the toughness of the Gorilla face to back them up, they have stood the test of time for shredders everywhere.
Official Website: www.gorillasurf.com
Category: Traction Pads
Gravis is one of the few surf and skate brands that caters primarily to the Asian market, and has created quite a name for themselves in their years of skate, surf, and snowboarding culture. With originality in mind, Gravis pushed the limits of creativity and functionality. Known now primarily for their C9 shoes, a lightweight and high-quality that harnesses the comfort of mesh and urethane foam, Gravis is can be seen anywhere in the world with their recognizable style and aesthetic.
Official Website: www.gravisfootwear.com
Category: Footwear and Apparel
As a subsidiary of Billabong, it is no wonder why Kustom is so famous for creating high quality surf, snow, and skate footwear. With modern and innovative designs, as well as a lifestyle approach that reflects the points along Australia’s Gold Coast, the brand is one that reflects excitement in travel and experiencing the unknown. It’s a true mix of classic and modern that makes Kustom footwear so popular. They stay ahead of the youth culture to help them find new styles when they desire them most.
Official Website: www.kustomfootwear.com
Easily one of the classiest brands on our list, Vestal watches has a wide array of styles and designs that work progressively throughout various subcultures. Their concepts branch together music, sports, and fashion, and they create collaboration between some of the world’s most talented athletes and musicians. Their watches go beyond demographic as they truly have a style for everyone. Much more than a device for telling the time, they have become an extension of what it means to live a life of music and sport.
Official Website: www.vestalwatch.com
#46 Sticky Bumps
One of the most revolutionary brands in the world modern-day surf and ski wax formulas, Sticky Bumps has become the master brand with its breakthrough calcium carbonate wax recipe. With different mixes of wax for a variety of styles and climates, John Dahl, creator of Sticky Bumps, created legacy with his bare hands that continues to push the boundaries of surf. Known as the “Wax Man”, he and his brand embody the original spirit of surf and what it means to be innovative.
Official Website: www.stickybumps.com
Category: Surf Wax
#47 Sex Wax
What do you get when a chemist and a surfer work next door to each other. The answer is one of the most unique and high-performance surf wax products: Sex Wax. Sold out of the back of a truck in the late 70s to the coastal shops of California, many bought the product out of intrigue for its suggestive name. With an assortment of aromas and climate formulas, Sex Wax has now become a household name for surfers everywhere. Now we can truly say that sex sells.
Official Website: www.sexwax.com
Category: Surf Wax
#48 Bubble Gum Surf Wax
The nostalgic thought of being a kid in the summertime with the sun on your skin and a fresh pack of Bazooka Bubble Gum in your pocket is the reason why Bubble Gum Surf Wax is so big. From its creation in 1984, it became an instant success because of its color, fragrance, look, and feel. Bubble Gum Surf Wax is a fun, childlike brand, that tossed itself into the industry with passion and excitement, and has now withstood the test of time with some of the world’s biggest surfers behind its back.
Official Website: www.bubblegumsurfwax.com
Category: Surf Wax
A subsidiary of the Luxottica eyewear brand, Arnette was developed as a lifestyle brand that appealed to the “forever young” mentality. It is easy going, authentic, affordable, and is worn and loved by surfers and skaters alike. Arnette is all about representing the active lifestyle with their wide array of styles that fit almost any personality. From sunwear to optics, if you need a solid pair of glasses, Arnette is a great choice
Official Website: www.arnette.com
Clean and classic, Brixton is a new age brand that stems from friendship and a goal to create unique and timeless products and apparel to represent a cool and laid-back lifestyle. Each piece that they design is stamped with commitment to quality with clothes for just about any occasion. With roots in their Southern Californian lifestyle, and a dream to create apparel that represented a wide variety of the subcultures they grew up with, the boys from Brixton set out to turn a little brand into a lifestyle. Turns out they knew what they were doing.
Official Website: www.brixton.com
“Every step matters”. That is the Cobian Footwear philosophy. With over two decades of production under their belt, Cobian has created some of the most comfortable footwear with a beautiful mission to match. The brand has a major focus on religion and philanthropy, and is constantly inspiring those in the world to overcome challenges in life, as well as provide hope and inspiration for those around them.
Official Website: www.cobianusa.com
If you’re a skate, or have ever seen anything about skating, there is no doubt that you’ve seen something with the DC brand. With only a little over 20 years under their belt, DC has become one of the world’s leading high-performance skate shoe and action sports brands. Since then, they have expanded deep into the world of surf and motocross, and even introduced their first global surf team in 2016. Through developing signature products and promoting some of the world’s largest action sports events, DC has taken over an extremely large chunk of the market.
Official Website: www.dcshoes.com
Category: Skate / Snow Shoes and Apparel
Derived from the word “devious” to match the rebellious personality of the skate scene, DVS is a Southern California brand that has made quite a name for itself in the realm of skateboarding footwear. With a tough, yet youthful aesthetic, DVS is a brand dedicated to inspiring the young to get out and shred. Having now moved beyond skating into motocross and snowboarding territories, they offer a diverse range of high performance gear and lifestyle clothing
Official Website: www.dvsshoes.com
Even in their beginning stages, Dragon knew that they would be leader in performance eyewear and accessories. In just over 20 year, they have pushed the status quo with an emphasis on creating high quality glasses and goggles to an active, youthful market. As they manifested, they have become the leader in snow goggle eyewear. With the first ever frameless snow goggles in their product line, and a variety of floating glasses for surfers, they are continuing to innovate and develop products for the future of performance sports.
Official Website: www.dragonalliance.com
Designed in California and made in Italy, Electric combines the best of both worlds to bring some of the highest quality premium eyewear to you. Rooted in the So Cal skate, surf, and snow cultures, they are constantly creating innovative and thoroughly tested eyewear to support people from all natural landscapes. Electric continues to shock the scene with its powerful mentality, though stays true to its roots in remaining independently owned.
Official Website: www.electriccalifornia.com
Gotcha has evolved from into one of the most iconic and influential surf brands in California since its inception in 1978. They continue to live by their original approach in creating and designing clothing that goes without historical reference. Their approach in freshness is what has made them such a significant part of youth and surf culture. If you were a part of the 80s movement of long shorts and Utility stretch board shorts, know that Gotcha was responsible for that. They are still going strong as a vintage brand with classic apparel and swimsuits.
Official Website: www.gotcha.com
Category: Swimsuits and Apparel
Celebrating the moment and capturing life as it happens are the two things that GoPro helps us surfers to do best. Created in 2002 by avid surfer and skier Nick Woodman, GoPro was originally a 35mm camera strapped to the wrist. Years later, they have sold an array of over 26 million cameras in over 100 countries worldwide. GoPro allows any sports enthusiast to get creative so that we can begin to see the world from new angles. No matter what it is you do, with a GoPro in hand, you have the ability to inspire.
Official Website: www.gopro.com
Though it is an afterthought to many, long exposure to the sun can be extremely dangerous. As surfers, we know that not all sunscreen does the job as it comes off too quickly. The guys at Headhunter set out to solve that problem with their thoroughly tested “Heavy Water Technology” sunscreen formula. The idea was that it stayed on until you washed it off. Years later, they are one of the leaders in surf sun care products. With the all-in attitude that got them there, it was the risk to create something that the world had never before seen that made them such a success.
Official Website: www.headhuntersurf-com.myshopify.com
Category: Surf Sunscreen
Hawaiian Island Classics, better known as HIC, is easily one of the most classic Hawaiian surf brands. From their humble beginnings as a surf shop on Oahu’s Windward shore, two brothers created a company that now brought the Aloha spirit to surfers around the world. With authentic Hawaiian surf gear that comes from 14 storefronts spread across the islands, the HIC brand offers a true Hawaiian experience to locals and visitors alike. If you’re not from Hawaii but would like a little slice of Aloha, they do ship directly to your doorstep.
Official Website: www.hicsurf.com
Hyperflex has a main goal of creating some of the best wetsuits at an affordable price. Warm, flexible, and easy on the wallet, Hyperflex has used their years of experience and highly knowledgeable team of avid surfers to create a line of wetsuits for surfers of all shapes, sizes, and locations. From their top-of-the-line Voodoo wetsuits with atomic foam super stretch neoprene, to the lower end AXS suits, no matter what you choose, Hyperflex guarantees high performance and quality wetsuits.
Official Website: www.hyperflexusa.com
Easily recognized by the iconic “K” logo, the KR3W brand has been a huge part of the skate scene since the early 2000’s. After gaining experience with his former company TSA clothing, Angel Cabada founded KR3W. The K-Slim pants and KR3W denim both became staples for the skater style, and soon the company decided to branch off into shoes with the now popular brand, Supra.
Official Website: www.kr3wdenim.com
From its homegrown beginnings as a small boat cover business in the early 1950s, Katin has evolved into a unique manufacturer of high quality swim trunks. The bullet proof waxed nylon used for their boat covers soon became popular throughout the community, and the company decided to use this same canvas material to make swim trunks. This made them the very first brand to ever create a pair of swim trunks. More than half a century later, Katin remains a staple for Southern California surf culture. With the help of Sato Hughes, the incredible seamstress who started it all, Katin continues to make high quality swim trunks and lifestyle wear.
Official Website: www.katinusa.com
Catergory: Swimwear and Apparel
Lifted Research Group, more commonly known as LRG, is an Orange County-based clothing brand dedicated to helping the independent and the underground. Their slogan reads, “underground inventive, overground effective”. With an array of underground recording artists and skateboards under their wing, there’s no question as to whether they live by their core values. Though they are known mostly for their clothing, they also develop electronic accessories, outdoor sports equipment, and even extreme vehicles. There is an essence of innovation that keeps LRG moving forward, and for the conscious beings, this is an excellent brand.
Official Website: www.shop.l-r-g.com
From the ground up, Matix was born and raised in the heart of Los Angeles, surrounded by skate and surf culture. This culture is part of what makes their clothing so well adapted to the outdoor lifestyle. For the adventurers and the weekend trippers, Matix has style and utility for men of all kinds. Did we mention it was the brainchild of legendary pro skater Daewon Song? For durability and a modern skate design, you can’t go wrong with Matix Apparel.
Official Website: www.matixclothing.com
These guys are always on a mission, a mission to make some of the world’s most innovative surf accessories. For high quality surf products and gear designed by surfers for surfers, you really can’t choose many things more passionately crafted than what you’ll find from OAM. From durable traction pads to strong leashes to full utility backpacks, OAM is a big contender in the world of surf.
Official Website: www.oamsurf.com
Category: Surf Gear and Accessories
#66 Old Guys Rule
This brand is easily one of the funniest on our list, and actually has a fun little history to back it up. From the mind of San Clemente surfing legend Don Craig, the man who brought you 3/2 wetsuits and has had in hand with legendary companies such as Rip Curl and O’Neill, started Old Guys Rule after a bunch of his old surfing buddies dug the bumper stickers he had made them with slogan. As more and more orders came in, he decided to expand his brand as homage to old guys everywhere who have had a life well lived. With a line of vintage T-shirts, beer koozies, and old guy accessories, this brand is one of the few out there keeping the old young.
Official Website: www.oldguysrule.com
Category: Apparel and Accessories
Back in 1989, Shepard Fairey drew up a little design for a sticker while attending college in Rhode Island. Little did he know, his sticker would evolve into a worldwide street art campaign and fine art movement. OBEY draws its roots from not only skateboarding and counterculture, but also builds a major part of its brand through political messaging. Aligned with his populist views, Fairey decided to create OBEY clothing in the early 2000s as another way to help spread his ideals and art. In an almost satirical fashion, OBEY shares a lot of design features with classic military and work wear. The OBEY brand is all about questioning your surroundings and the authority that guides you.
Official Website: www.obeyclothing.com
Category: Clothing and Art
#68 Santa Cruz
The Santa Cruz brand is the longest continuously running skateboard brand in the world. It is recognized widely throughout the skate community as a classic brand with strong ties to the foundation of skateboarding. With iconic graphics from renowned artist Jim Phillips, and over 4 decades of skate experience under their belts, Santa Cruz has managed to build itself outwards for the new generation of skaters. With decks, hard goods, clothing, accessories, and much more, Santa Cruz embodies the skate and surf lifestyle of California’s central coast.
Official Website: www.santacruzskateboards.com
Category: Skateboards and Apparel
#69 Salty Crew
Surfing was not always as cool as it is now. For many years it was an outcast sport, for those who spent their lives out in the water because they hadn’t a place anywhere else. In modern times, surf culture has changed. It’s a high profile game for many. There are some that still move by the tides of the old, whether finding refuge in the waves or wading by the shore. They are the Salty Crew. With a wide array of board shorts and apparel that fit the theme of taking risks and pushing the limits, Salty Crew has defined their brand as one for the watermen with nothing to prove. Keep it salty my friends.
Official Website: www.salty-crew.com
Category: Board Shorts and Apparel
Have you ever seen the classic lifeguard look with the white sunscreen on the nose? You can probably trace that back to Zinka. Zinka was the very first sports action sunscreen company to offer zinc oxide in their formulas. Their products are powerful and extremely water resistant, making them excellent for the avid surfer. With an array of innovative styles and application methods such as sprays and face sticks, Zinka has landed endorsements with major dermatologists and professional athletes all over the world.
Official Website: www.zinka.com
That concludes the biggest list on the Internet for best surf brands!
If you enjoyed this epic list then check out our other most excellent list of the best surfboard brands where we go over the top 30 best brands to choose from... and yes this one also boasts the biggest list compiled on the Internet!